For international buyers looking for consumer products with authenticity, heritage, and a distinctive brand story, Hantang Ancient Town Technology Co., Ltd. offers a compelling proposition from Taining Ancient Town in Fujian, China. Rooted in a region known as a historic town of the Han and Tang eras and a celebrated city of the Song dynasties, the company is dedicated to preserving traditional craftsmanship while expressing the cultural spirit of its hometown. Its portfolio spans two complementary categories: sauce-aroma baijiu under the Hantang Ancient Town brand and Zhengyan rock tea under the Wenfeng Yiming brand.
The Hantang Ancient Town baijiu range is built around the region’s imperial examination culture. Its five series—Zhuangyuan, Bangyan, Tanhua, Jinshi, and Juren—draw on the historic academic honors of Taining, a place famous for producing outstanding scholars. This cultural framework gives the products strong shelf presence and gifting appeal. The range also offers clear product differentiation: Juren is cellared for eight years with a soft, approachable entry, Jinshi is aged for ten years with a fuller body for business hospitality, Bangyan is aged for twenty years with a pronounced sauce aroma for banquets and gatherings, and Zhuangyuan is aged for more than thirty years for collectors and premium gifts. Together, the five series create a tiered portfolio suitable for different markets, occasions, and price points.
Quality begins with the source. Production is carried out by Guizhou Tanghua Liquor Co., Ltd. in the core Maotai production area, where the climate, soil, water, and microbial environment are ideal for sauce-aroma baijiu. The company applies the traditional 12987 kunsha process: one annual production cycle, two feedings, nine steamings, eight fermentations, and seven distillations. This time-honored method is then blended with Taining’s Hakka rice-wine heritage, including glutinous rice fermentation, red-stone small-pit fermentation, ceramic jar aging, and sand storage maturation. The result is a distinctive Min-style sauce-aroma profile that combines the depth of jiangxiang baijiu with an elegant rice aroma and a mellow, rounded finish.
The company is led by Ms. Huang Huiling, a recognized inheritor of Strait Time-Honored Brand liquor craftsmanship. A student of Guizhou brewing master Mr. You Jialiang, she has devoted more than thirty years to the brewing, cellaring, and blending of kunsha sauce-aroma baijiu. This hands-on expertise supports consistency and craftsmanship across the range. Hantang Ancient Town jiangjiu has been recognized as a Strait Time-Honored Brand Product, while the Wenfeng Yiming rock tea range has been named one of the Top Ten Rock Teas in Northern Fujian. The company currently produces more than 2,000 tons of high-quality jiangjiu annually and maintains strong base-liquor reserves at its production facility.
On the tea side, Wenfeng Yiming brings the same cultural focus to Zhengyan rock tea. Its five series—Wendan, Wenhao, Wenhan, Wenbi, and Wenyuan—are positioned around literary and scholarly themes, making them well suited to premium tea retail, hotel and restaurant channels, corporate gifting, and cultural tourism. The brand slogan, “Wenfeng Yiming, let inspiration bloom,” reflects its aim to connect traditional tea craft with contemporary lifestyle and gifting needs.
A key strength of Hantang Ancient Town is its experience-driven sales model. In the core scenic area of Taining Ancient Town, the company operates a brand exhibition hall where visitors can immerse themselves in baijiu and tea culture. This “liquor and tea plus ancient town” approach creates a memorable brand encounter and supports retail conversion through tourism. The company has also built a distribution network of more than twenty partners across East and South China, with products available in Beijing, Shanghai, Guangzhou, Fuzhou, Xiamen, and other cities.
For overseas importers, distributors, hospitality groups, and cultural gift retailers, Hantang Ancient Town represents a rare combination of traditional production capability and a culturally distinctive brand identity. The company follows a “brewed in Guizhou, cultured in Fujian, shared with the world” approach, and it continues to develop cultural and creative baijiu and tea products for new markets. With the spirit of “Hantang Ancient Town liquor, meet true friends at the banquet,” the brand invites international partners to bring a taste of Chinese history, craftsmanship, and hospitality to customers around the world.
www.hantangguzhen.com
Hantang Ancient Town Technology Co., Ltd.